Job List

Associate Director, Content & Communications

Requisition #2377542
Job LocationCanada-British Columbia-Vancouver
Job StreamMarketing & Communications
Job TypePermanent, Full-Time
Number of Positions1
Start Date of Employment ASAP
Posting Date04-May-2022
Travel RequiredNot Required
Educational RequirementsSome Post Secondary Education
Languages RequiredEnglish
Job Description

The BC Cancer Foundation (“BCCF”) is the fundraising partner of BC Cancer and the largest charitable funder for cancer research in B.C. Every dollar we raise stays right here at BC Cancer to advance research and enhance care for the people of B.C.

 

With over 70 employees working across 5 sites in B.C we are actively working with our 100,000 donors and communities to inspire investment in BC Cancer and our provincial teams of world-leading researchers, oncologists, and care providers.

 

We are a professional, passionate, and positive team who believe that we can help make a difference in the lives of all British Columbians. Our purpose is to be a catalyst, powering world class innovation while supporting deeply personal cancer journeys.

 

 

About the Opportunity:

 

The Content and Communications team is a core function of the Marketing and Communications department. They craft stories, expand our brand’s reach, engage internal staff and elevate BCCF’s reputation.

 

The Associate Director, Content and Communications is responsible for leading the team, building our content capabilities, and creating compelling, on-brand and highly relevant communications for our owned and earned channels. They understand how to harness the power of deeply meaningful stories, world-class thought leadership, and truly collaborative stakeholder relationships, to inspire action and accelerate change.

 

The content they create at the BC Cancer Foundation will not only connect people to our cause and our brand, it will inspire people to give generously to help break down cancer and save lives.

 

 

Reporting to the Chief Marketing Officer, key responsibilities will include:

  • Create and execute a robust owned and earned media strategy, to increase familiarity, engagement, trust and revenue.
  • Build editorial and media plans, in collaboration with Development, Donor Engagement and Marketing. Ensure our content is timely, strategic, relevant and represents our diverse communities throughout the province, guided by clear audience needs, organizational priorities and channel objectives.
  • Identify and develop compelling stories, liaising with BC Cancer scientists, oncologists, patients, ambassadors, influencers and donors. Create highly effective and on-brand content assets, including magazines, blogs, webpages, social media, videos, presentations, speaking notes, and audio/podcasts.
  • Lead cross departmental content planning and editorial meetings. Work closely with Social Media Specialist on social media content, publishing cadence and calendaring.
  • Guide the team as we develop deeper media and influencer relationships, and ensure proactive engagement across the province.
  • Partner with the BC Cancer media and communications team, aligning on external efforts and engaging PHSA staff.
  • Guide and execute an executive thought leadership plan. Train and support Foundation spokespeople.
  • Analyse, understand and quickly respond to trending topics. Work with the Digital team to better understand online content performance, leverage SEO insights and best position our content.
  • Collaborate with internal business units to develop and refine efficient processes for content requests.
  • Lead and mentor a small but high-performing team, building best in class capabilities.
  • Act as editor on content, including communications from other teams, to ensure accuracy and error-free content before distribution/publication.

 

Qualifications:

  • Relevant education and minimum of 7-10 years experience in content marketing, publishing, marketing communications, or media relations
  • Success in leading content and communications functions at a complex, dynamic and sophisticated organization
  • At least 3 years of experience leading and building high-performing teams.

 

Core knowledge + skills:

  • Creative, cause-driven, nimble, comfortable challenging the status quo and have a natural affinity to health and science.
  • Strategic thinker, experienced in data-driven, audience focused content planning.
  • Superior writing and editing skills. Experience in setting editorial direction and crafting personal stories, distilling technical and complex scientific information into engaging content, and developing effective brand messaging, across a variety of formats.
  • Solid understanding of media, digital and social platforms, organic search, and content trends. Keen understanding of content and media measurement, optimization and reporting.
  • Ability to work effectively, proactively and collaboratively with cross-functional teams, senior and executive leaders, and external agencies.
  • Demonstrated ability to successfully manage multiple projects and meet deadlines.
  • Ability to adapt and respond to the changing environment and to constructively create opportunities for change.
  • Experience and demonstrated strength in leading, developing and motivating a team
  • Strong process orientation, phenomenal attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment
  • You are a quick learner and approach life and work with positivity, professionalism and passion

 

BC Cancer Foundation is committed to fostering, cultivating and preserving a culture of diversity & inclusion. All qualified applicants will receive consideration for employment regardless of age, ethnicity, gender identity or expression, language, national or Indigenous origin, family or marital status, physical and mental ability, political affiliation, race, religion, sexual orientation or socio-economic status.

 

As an employer, occupational health and safety legislation requires that we protect our workers from health and safety risks in the workplace. BC Cancer Foundation has implemented a mandatory vaccination policy requiring that all staff who work in any of our physical workplaces must be fully vaccinated against COVID 19. Considerations and reasonable accommodations can be taken upon request and will be discussed on a case-by-case basis.