Job List

Marketing Specialist

Requisition #2361850
Job LocationCanada-British Columbia-Vancouver
Job StreamMarketing & Communications
Job TypePermanent, Full-Time
Number of Positions1
Start Date of Employment ASAP
Posting Date20-Aug-2021
Travel RequiredOccasionally
Educational RequirementsN/A
Languages RequiredEnglish
Job Description

The BC Cancer Foundation is the fundraising partner of BC Cancer and the largest charitable funder of cancer research in B.C. Every dollar we raise stays right here at BC Cancer to advance research and enhance care for all British Columbians.

 

We are a professional, passionate and positive team with over 70 employees working across 5 sites in the province. We collaborate closely with clinicians, patients and almost 100,000 donors to raise critical funds that drive world-leading innovation and save lives.

 

Cancer doesn’t stop and neither do we.

 

 

About the Opportunity:

 

The Marketing team is a core function of the Marketing and Communications department. They are responsible for amplifying our brand, ensuring a cohesive brand experience, and engaging new and existing donors to inspire giving.

 

The Marketing Specialist will report to the Associate Director, Marketing and Brand. Key responsibilities will include:

  • Implementation of marketing campaigns for key fundraising priorities, ensuring cohesive donor journeys and consistent brand messaging.
  • Coordinate and support the optimization of campaigns across diverse channels— including Google Ads, digital, email, SMS, social and traditional media.
  • Proactively identify opportunities to elevate our marketing campaigns and drive performance improvements - leveraging audience segment insights, harnessing data and technology, and strong creative.
  • Campaign project management, working with internal and external stakeholders, including agencies, BC Cancer centre staff, graphic design and print vendors. Create and maintain calendars, project plans, briefs and reports.
  • Support event activations and in-centre marketing.
  • Marketing campaigns are delivered on time, on budget, aligned with other teams’ tactics and achieve set objectives.
  • Campaign planning: collaborate with cross-functional teams, create plans, manage timelines, and coordinate assets for cause marketing initiatives and corporate partner programs.
  • Deliver campaign reports and insights, with feedback loops supporting ongoing campaign optimization and achievement of campaign objectives
  • Stay informed with current marketing and digital trends

 

Qualifications:

  • Relevant education in business, marketing or a related field.
  • 3-5 years experience in a marketing role

 

Core knowledge + skills:

  • Creative, cause-driven, nimble, comfortable challenging the status quo and have a natural affinity to health and science.
  • Expertise in digital advertising, social platforms and campaign management.
  • Experience managing creative projects from briefing through to final execution, including strong project management, time management and cross-functional coordination skills.
  • Relentless focus on donor experience and understanding of consumer behavior
  • Ability to work effectively and collaboratively with cross-functional teams.
  • Ability to adapt and respond to the changing environment
  • Strong process orientation, phenomenal attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment
  • You are a quick learner and approach life and work with positivity, professionalism and passion
  • Superior writing skills are essential.
  • Strong ability to understand problems, think critically, and identify creative solutions

 

This position is normally based at our Vancouver office at 686 W Broadway. In light of COVID-19, the option to perform this position remotely is available until distancing measures are lifted. However, attendance in the office is occasionally required during this period in response to team and business needs.

 

BC Cancer Foundation is committed to fostering, cultivating and preserving a culture of diversity & inclusion. All qualified applicants will receive consideration for employment regardless of age, ethnicity, gender identity or expression, language, national or Indigenous origin, family or marital status, physical and mental ability, political affiliation, race, religion, sexual orientation or socio-economic status.