Salary Range: $76,111-$109,409/year. The starting salary for this position would be determined with consideration of the successful candidate’s relevant education and experience, and would be in alignment with the provincial compensation reference plan. Salary will be prorated accordingly for part time roles.

 

 

Advisor, TA Marketing & Employer Brand - BC Children’s Hospital & BC Women’s Hospital + Health Centre

 

People & Culture, Corporate Services

Vancouver, BC (Hybrid/Flexible)

 

You are an experienced content strategist, brand marketer, and creative visionary who has a way with words, visuals, and creative thinking. Your talents come from your ability to ask the right questions, process the answers, and communicate your ideas to your clients – while meeting business objectives and connecting content and strategy. Brand management is an area of passion you’d like to develop, and you seek a role with big impact, strong relationships, and a supportive and fun team.

 

In this role you will actively collaborate with your Talent Acquisition (TA) colleagues, respective hiring leaders, Communications, and the Sanya’k̓ula team (Indigenous recruitment & employee experience) where you play a key role in delivery of a fully integrated marketing program for your portfolio group: the BC Children’s Hospital (BC Children’s) and BC Women’s Hospital + Health Centre (BC Women’s). Together, these Provincial Health Services Authority (PHSA) programs care for children, youth, and women from across British Columbia through multiple services.

                                                                                                                      

With innovative hiring activities and large-scale campaigns in full swing, this is a meaningful time to join our award-winning marketing team to make a real impact this year and beyond:

 

“This work is inspiring, knowing that every campaign, every story, and every candidate experience ultimately supports patient care. Our team is small and highly collaborative. We're looking for someone who is ready to jump in, build trusted relationships, and help advance large recruitment marketing initiatives that make a real difference across the health system."

— Jeanette LeBlanc, Manager, TA Marketing & Employer Brand

 

What you’ll do

 

As part of the TA Marketing team, the Advisor reports to the Manager, TA Marketing & Employer Brand. You will develop and sustain career platforms for your client group and recommend marketing plans and strategies designed to meet strategic goals and improve recruitment services and practices that maximize the BC Children’s and BC Women’s employer brand, and promote the organizations as programs within PHSA.

 

You will oversee brand and marketing project management to create an inspiring and engaging careers platform. Key tasks will include advising TA team members and provide marketing guidelines in situations requiring interpretation and/or providing additional information to assist in reaching the desired audience and making/processing related decisions.

 

Accountabilities include:

• Lead and drive talent acquisition campaigns designed to drive awareness and attraction of talent on a large and high-volume scale; analyze and interpret results to provide insights.
• Leverage online technology and branded storytelling; in collaboration with the TA Marketing team, drive overall digital marketing strategy; create strategy for social media/digital marketing campaigns, aligned with Talent Acquisition objectives.
• Ensure high functioning and impactful internal and external careers website content. Align with corporate and program sites; ensure best practices across all campaigns and UX.
• Build and ensure consistent systems to support data tracking and analysis of digital metrics, demographics, conversion, and engagement in line with talent acquisition strategies.
• In collaboration with the Manager, directs production strategy for marketing digital and traditional material, including video production and photography, and working with related vendors on delivery.
• Provide leadership, guidance and supervision to TA Marketing Coordinator(s) using effective leadership techniques; and provide marketing training and orientation to team members.
• Manage vendor working relationships with external vendors (e.g., creative services) and other partners to enhance PHSA TA Marketing program development and implementation.
• Participate in the development of campaign budgets, produce recommendations, monitor expenses, report on variances, and recommend and implement remedial action.

What you bring

 

Qualifications

• Bachelor’s degree in Marketing, Communications, Human Resources or related field, or an equivalent level of education, training, and experience.
• 5+ years of experience in creating and driving integrated marketing campaigns.

Skills & Knowledge

• Strong communicator (oral and written) with ability to build collaborative and trusting relationships with colleagues across the organization.
• Perform audits; lead and engage partners/stakeholders in digital, brand and creative projects and initiatives.
• Knowledge and proficiency in current online technologies, AI / SEO, social media platforms, digital marketing, digital advertising, and reporting analytics.
• Establish and monitor benchmarks that measure and maximize the impact of marketing campaigns.
• Design and layout experience with Adobe Creative Suite and Canva is an asset.
• Experience with project management software tools are an asset, e.g., MS Teams, Asana, JIRA.